Product Manager with 9+ years building mobile and web products, from startups to platforms with millions of users.
Prepaid top-up revenue
I’m a Product Manager based in Istanbul. For 9+ years I have built mobile and web products in telecom, banking, payments and insurtech, from a startup’s first launch to journeys used by 15M+ people a month.
I like owning the whole journey: finding the real problem, shaping the MVP, launching it and growing it with data and A/B tests. Lately I build with AI too, from sales agents to fast prototypes with Claude Code.
Discovery, MVP, launch and growth. Across six roles in nine years, I have owned each step, from a startup’s first product to journeys used by millions.
Owned Vision Bank’s credit card product end to end. Also built AI sales agents that helped the company open new markets.
2× tender search volumeEnd-to-end credit card application journey with eligibility checks, credit scoring and decisioning.
Owned the roadmap for customer journeys across ING’s mobile app and website. Set the priorities and led delivery, including the e-Orange loyalty redesign.
A loyalty product for ING’s e-Orange account, built for a better experience and new revenue.
Product Manager at an early-stage insurtech startup, responsible for its first product. Introduced Scrum so the team could plan and ship in clear sprints.
Baoba’s first product, taken from discovery to a live pilot.
Owned the payment area of the My Vodafone app and website, from roadmap to release. Used data and A/B tests to decide what to build next.
Top-up and bill payment journeys for 15M+ monthly users. A/B tests raised the funnel by 10%.
Developed new digital payment products for Garanti BBVA customers, from business case to launch. Brought business, technology and partner teams together to make them happen.
24/7 instant interbank transfers, launched with 10+ teams and the Central Bank of Turkey.
Top-up journeys for Istanbul’s transportation card, ranked 1st in transaction volume.
Shaped online and mobile payment products for merchants. Was the first Product Owner of the CepPOS app.
An app that lets merchants take card and QR code payments on their smartphones.
Small products I make in my own time, from first idea to launch.
Relax with beautiful jigsaw puzzles.
A calm puzzle game for iPhone and iPad. Solve 1,000+ painted scenes of landmarks, travel spots and nature, with five fresh picks every day and seven difficulty levels.
Find the words for what you feel.
A vocabulary mobile app for people who love words. Learn 400+ hand-picked words about love, feelings and human connection, each with its meaning, an example sentence and audio.
Jira
Claude DesignClaude Code
ChatGPT
Figma
Slack
Google Analytics
Firebase
Adobe Analytics
Dataroid
Microsoft DevOps
Miro
Notion
